Marcin Sowa, photographer and creative director, leaning against a glass wall in Manhattan with the Empire State Building behind

About

I am an advertising photographer specialising in cosmetics: still life, splash and beauty.

Previously, I was a board member and Creative Director of a cosmetics brand, responsible for all of its visual communication — from e-commerce packshots and banners to Instagram, campaigns and Meta & Google ads. So I look at an image not only as a photographer but as someone accountable for its results: I know where it lands, what it has to do and how its performance is measured.

I work end to end: idea, moodboard, shoot, retouching, colour grading and edit — delivered in every format you need.

Certificate: Marketing Director — Laba International Business School, 2025

Behind the scenes

Marcin Sowa photographing Joanna Krupa by a red convertible on a palm-lined streetThe crew by a helicopter on a helipad above the Los Angeles skylineSetting up the shot by the helicopter, Los Angeles towers behindShooting by the helicopter — photographer, model and crew on the helipadMarcin Sowa photographing Joanna Krupa with shopping bags on the streetMarcin Sowa photographing Joanna Krupa in a red dress by a mirrored wall

Behind the scenes: Joanna Krupa for Secret Lashes.

Services

  1. 01

    Creative direction and strategy

    Visual and content strategy for your brand, moodboards, colour palettes, set design, props and composition. From concept to delivery.

  2. 02

    E-commerce packshots

    Clean, consistent packshots for online stores, marketplaces and catalogues.

  3. 03

    Still life

    Product compositions built with light, texture and props.

  4. 04

    Splash

    Liquids, creams and gels in motion, frozen in the frame.

  5. 05

    Campaigns

    Concept, set design, lighting and shoots with models.

  6. 06

    Commercials

    Product commercials and short-form 9:16 content for Reels and ads.

Hybrid sessions

I also produce hybrid sessions, combining real photo and video production with AI tools. The product, its texture and skin always come from the shoot, while AI helps create additional formats, backgrounds and variations for different channels. One production, more consistent content.

Selected clients

Let's talk about your project →